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MyDataMachine on B SMART: Building AI That Actually Works

Everyone’s talking about artificial intelligence. But how do you actually build it ? And more importantly, how do you make it useful, efficient, and responsible ? That’s exactly what Céline Delaugère, CEO and co-founder of MyDataMachine, broke down during her recent interview on Smart Impact, the B SMART show hosted by Thomas Hugues.

At the heart of the conversation: our mission. At MyDataMachine, we help companies develop their AI building blocks. Not with buzzwords, vague promises or “magical” algorithms. No with structured data. Clean, labeled, organized. In short: data that works for you.

“If you’re working with scattered, untagged data like a bunch of images with no context there’s no way you can train a reliable AI. That’s where we step in.”

Our clients ? Retailers, fashion tech players, e-commerce platforms, software editors companies that want real innovation, but know that without solid data, AI can’t go far.

This interview was also the perfect moment to highlight another commitment we care deeply about at MyDataMachine: bringing more women into AI and tech. Because yes we’re still far from balanced. And it’s something we need to keep saying. Loud and clear.

“At MyDataMachine, we spotlight women-led initiatives. And we hope it inspires others to step into the space.”

What sticks with us from this conversation ? AI is never neutral. It’s shaped by the people who build it their biases, their worldviews, their decisions. So let’s make sure those decisions are diverse, intentional, and inclusive.

LinkedIn :
AI is also a story of data… and of women.

“You can’t build solid AI on shaky data.”

That’s the message shared by Céline Delaugère, CEO of MyDataMachine, on Smart Impact with Thomas Hugues on B SMART.

Our mission is simple: helping companies build real, actionable AI powered by well-structured, well-labeled, well-leveraged data.
No magic algorithm. Just solid, serious work on what really matters in AI: the data.

Our clients? Retailers, fashion tech innovators, e-commerce players, software publishers…
All of them know that high-performing AI always starts with clean, reliable data.

✨ But there’s more: at MyDataMachine, 80% of the team is female and we’re committed to shining a light on women in tech. Because AI is never neutral. It reflects the people who create it. So let’s make sure these people are diverse, engaged, and well-supported.

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France —
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India—
Morbi, IN